The most uplifting writing about the business in many years. Read and share widely.

James Moore, owner, Moore's Bicycle Shop, 1607 Hardy Street, Hattiesburg, Mississippi  39401

James Moore

When driven by passion and executed with excellence, the local independent bike shop is the greatest retail institution in America today.

The greatest retail institution by James Moore, president, National Bicycle Dealers Association

Read Jeff Koenig’s comment.

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