- Serve the bike. You don’t know who will ride it next. Make it work correctly. Make it endure.
- Serve the rider. Talk with them. Let the bike tell you about them.
- Serve the shop.
Every bike, every customer, deserves great service. Consistency earns customers.
Get dirty.
Measure.
Get good at what you don’t like: do it right the first time; do it once.
Wrench Fu 