Tag Archives: price

Giant USA targets sub-$500 bike consumers

Giant USA targets sub-$500 bike consumers with new campaign

We’re doing this for the long term; we’re doing this for the future of our retailer’s market strength.

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Is cheaper better?

Is cheaper better? by Ray Keener

… in the $300-$400 range sales plummet from 25 percent to 12 percent over that same period. [2009–2013]

Consumers don’t identify their needs by quality as much as they do by price. They buy bikes they think they can afford for the riding they want to do.