We’re doing this for the long term; we’re doing this for the future of our retailer’s market strength.
Is cheaper better? by Ray Keener
… in the $300-$400 range sales plummet from 25 percent to 12 percent over that same period. [2009–2013]
Consumers don’t identify their needs by quality as much as they do by price. They buy bikes they think they can afford for the riding they want to do.